Brand & Design Systems

Comprehensive brand and design system work

Role: Design Systems Lead Category: Design Systems

Overview

Brand and system work that ties together visuals, voice, and components into something teams can actually use.

Impact: Created reusable foundations and components that sped up delivery while keeping experiences consistent.

Key Accomplishments

Design Systems Philosophy

Systems That Scale

Design systems aren't just component libraries—they're the shared language that helps teams ship faster without sacrificing quality. I build systems that grow with the product, not against it.

Designer + Developer Collaboration

The best design systems are built with both designers and engineers at the table. I work to ensure system decisions make sense in both Figma and code, creating seamless handoffs and reducing friction.

Documentation That Works

Great documentation is the difference between a system that gets used and one that gets ignored. I write docs that explain not just the "what" but the "when" and "why" of component usage.

Design System Components

Foundation Layer

Component Library

Guidelines & Patterns

Implementation Approach

1. Audit & Foundation

Start by auditing existing products to identify patterns, inconsistencies, and opportunities for consolidation. Build foundational tokens before jumping to components.

2. Design + Build in Parallel

Work with engineering to build components in both Figma and code simultaneously. This ensures design decisions are technically feasible and implementation matches the design intent.

3. Documentation as You Go

Don't wait until the end to document. Write usage guidelines, examples, and best practices as components are built. This makes the system immediately useful.

4. Iterate Based on Usage

Design systems are never done. Monitor how teams use components, gather feedback, and iterate based on real-world needs.

Benefits Delivered

Skills Demonstrated